Our grandmother Lillian was born January 20,1930
we thought we would look around and see what life was like that year, that she made her debut in to the world.
Life In the 1930's After the Wall Street Crash of 1929, the largest stock market crash in American history, most of the decade was consumed by an economic downfall called the Great Depression that had a traumatic effect worldwide. In response,authoritarian regimes emerged in several countries in Europe and South America, in particular the Third Reich inGermany. Weaker states such as Ethiopia, China, and Poland were invaded by expansionist world powers, the last of these attacks leading to the outbreak of the Second World War a few months before the end of the decade. The 1930s also saw a proliferation of new technologies, especially in the fields of intercontinental aviation, radio, andfilm.
Adolf Hitler and the National Socialist German Worker's Party (Nazi Party) rise to power in Germany in 1933, forming a fascist regime committed to repudiating the Treaty of Versailles, persecuting and removing Jews and other minorities from German society, expanding Germany's territory, and opposing the spread ofcommunism.
Hitler pulls Germany out of the League of Nations, but hosts the 1936 Summer Olympics to show his new reich to the world as well as the supposed superior athleticism of his Aryan troops/athletes.
Neville Chamberlain, Prime Minister of the United Kingdom (1937–1940), attempts the appeasement of Hitler in hope of avoiding war by allowing the dictator to annex the Sudetenland (the western regions of Czechoslovakia). Later signing the Munich Agreement and promising constituents "Peace for our time". He was ousted in favor of Winston Churchill in May 1940, after the Invasion of Norway.
The assassination of the German diplomat Ernst vom Rath by a German-born Polish Jew triggers the Kristallnacht (Night of Broken Glass) which occurred between 9 and 10 November 1938, carried out by the Hitler Youth, the Gestapo, and the SS, during which much of the Jewish population living in Nazi Germany and Austria was attacked – 91 Jews were murdered, and between 25,000 and 30,000 more were arrested and sent to concentration camps. Some 267 synagogues were destroyed, and thousands of homes and businesses were ransacked. Kristallnacht also served as the pretext for the wholesale confiscation of firearms from German Jews.
Germany and Italy pursue territorial expansionist agendas. Germany demands the annexation of the Federal State of Austria and of other German-speaking territories in Europe. Between 1935 to 1936, Germany recovers the Saar and remilitarizes the Rhineland. Italy initially opposes Germany's aims for Austria, but in 1936 the two countries resolve their differences in the aftermath of Italy's diplomatic isolation following the start of the Second Italo-Abyssinian War, Germany becoming Italy's only remaining ally. Germany and Italy improve relations by forming an alliance against communism in 1936 with the signing of theAnti-Comintern Pact. Germany annexes Austria in the event known as the Anschluss. The annexation of the Sudetenland followed negotiations which resulted in the Munich Agreement of 1938. The Italian invasion of Albania in 1939 succeeds in turning the Kingdom of Albania into an Italian protectorate. The vacant Albanian throne was claimed by Victor Emmanuel III of Italy. Germany receives the Memel territory from Lithuania, occupies what remains ofCzechoslovakia, and finally invades the Second Polish Republic, the last of these events resulting in the outbreak of World War II.
In 1939, several countries of the Americas, including Canada, Cuba, and the United States, controversially deny asylum to hundreds of German Jewish refugees on board the MS St. Louiswho are fleeing the Nazi regime's racist agenda of anti-Semitic persecution in Germany. In the end, no country accepts the refugees, and the ship returns to Germany with most of its passengers on board. Some commit suicide, rather than return to Nazi Germany.
United States President Franklin D. Roosevelt signs the Tennessee Valley Authority Act, 18 May 1933
Franklin D. Roosevelt is elected President of the United States in November 1932. Roosevelt initiates a widespread social welfare strategy called the "New Deal" to combat the economic and social devastation of the Great Depression. The economic agenda of the "New Deal" was a radical departure from previouslaissez-faire economics.
The lighthearted, forward-looking attitude and fashions of the late 1920s lingered through most of 1930, but by the end of that year the effects of the Great Depression began to affect the public, and a more conservative approach to fashion displaced that of the 1920s. For women, skirts became longer and the waist-line was returned up to its normal position in an attempt to bring back the traditional "womanly" look. Other aspects of fashion from the 1920s took longer to phase out. Cloche hats remained popular until about 1933 while short hair remained popular for many women until late in the 1930s and even in the early 1940s
Throughout the 1930s and early '40s, a second influence vied with the Paris couturiers as a wellspring for ideas: the American cinema. Paris designers such as Elsa Schiaparelli and Lucien Lelong acknowledged the impact of film costumes on their work. LeLong said "We, the couturiers, can no longer live without the cinema any more than the cinema can live without us. We corroborate each others' instinct
The 1890s leg-o-mutton sleeves designed by Walter Plunkett for Irene Dunne in 1931's Cimarron helped to launch the broad-shouldered look,and Adrian's little velvet hat worn tipped over one eye by Greta Garbo inRomance (1930) became the "Empress Eugenie hat ... Universally copied in a wide price range, it influenced how women wore their hats for the rest of the decade." Movie costumes were covered not only in film fan magazines, but in influential fashion magazines such as Women's Wear Daily, Harper's Bazaar, and Vogue.
Adrian's puff-sleeved gown for Joan Crawford Letty Lynton was copied by Macy's in 1932 and sold over 500,000 copies nationwide
The most influential film of all was 1939's Gone with the Wind.
Plunkett's "barbecue dress" for Vivien Leigh as Scarlett O'Hara was the most widely copied dress after
the Duchess of Windsor's wedding costume,
and Vogue credited the "Scarlett O'Hara" look with bringing full skirts worn over crinolines back into wedding fashion after a decade of sleek, figure-hugging styles.
Lana Turner's 1937 film They Won't Forget made her the first Sweater girl, an informal look for young women relying on large breasts pushed up and out by brassieres, which continued to be influential into the 1950s, and was arguably the first major style of youth fashion.
Retail clothing and accessories inspired by the period costumes of Adrian, Plunkett, Travis Banton, Howard Greer, and others influenced what women wore until war-time restrictions on fabric stopped the flow of lavish costumes from Hollywood.Jean Patou, who had first raised hemlines to 18" off the floor with his "flapper" dresses of 1924, had begun lowering them again in 1927, using Vionnet'shandkerchief hemline to disguise the change. By 1930, longer skirts and natural waists were shown everywhere.
But it is Schiaparelli who is credited with "changing the outline of fashion from soft to hard, from vague to definite." She introduced the zipper, synthetic fabrics, simple suits with bold color accents, tailored evening gowns with matching jackets, wide shoulders, and the color shocking pink to the fashion world. By 1933, the trend toward wide shoulders and narrow waists had eclipsed the emphasis on the hips of the later 1920s. Wide shoulders would remain a staple of fashion until after the war.
In contrast with the hard chic worn by the "international set".
designers such as Britain's Norman Hartnell made soft, pretty dresses with fluttering or puffed sleeves and loose calf-length skirts suited to a feminine figure. His "white mourning" wardrobe for the new Queen Elizabeth's 1938 state visit to Paris started a brief rage for all-white clothing
What did things Cost in 1930's:
average new house cost $7,145.00 and by 1939 was $3,800.00
the average income per year was $1,970.00 and by 1939 was $1,730.00
a gallon of gas was 10 cents and by 1939 was 10 cents
the average cost of new car was $640.00 and by 1939 was $700.00
Firestone Tyre 1932 from $3.69 , Single Vision Glasses 1938 $3.85 , Complete Modern 10 piece bedroom Suite $79.85 ,
Steak 1938 1LB 20 cents ,
New Emerson Bedroom Radio 1938 $9.95
Shaefer Pens 1933 from $3.35 ,
Plymouth Roadking Car 1938 $685 ,
Emmerson 5 tube bedroom radio $9.95
, Howard Deluxe Quality silk lined hat $2.85 ,
Cotton Chiffon Volle Girls Frock $2.98
The wearing of Sunglasses became popular in the 30's
Big band or swing music becomes popular (from 1935 onward)
The Film Wizard of OZ
Gone with the Wind
Action Comics continued to grow and Superman is seen in a comic for the first time
Some of the Most Well Known Movie Stars of the Thirties
Clark Gable couple of his films from the 30's
Gone with the Wind and Mutiny on the Bounty
Shirley Temple couple of her films from the 30's
Stand Up and Cheer! and Bright Eyes
Joan Crawford couple of her films from the 30's
Forsaking All Others and Possessed
Will Rogers couple of his films from the 30's
Judge Priest and Life Begins At Forty
Fred Astaire couple of his films from the 30's
Swing Time and Follow the Fleet
Ginger Rogers couple of her films from the 30's
42nd Street and Flying Down to Rio
Tea Bags Are introduced and sold Commercially